Pinterest: How to show pin counts, even when zero, even in horizontal mode

It took way too long to find this directive:

data-pin-zero="true"

The full code for the button is:

<a href="http://pinterest.com/pin/create/button/?url=<?php echo $link ?>&media=<?php echo $media ?>&description=<?php echo $description ?>" class="pin-it-button" data-pin-zero="true" count-layout="horizontal"><img src="//assets.pinterest.com/images/pidgets/pin_it_button.png" /></a>

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